Yeosu-si Launches Strategic Marketing for MICE Industry

Published 19 Jun.2023 15:01(KST)

Vietnamese Companies Stay in Yeosu and Visit Major Tourist Attractions

Will Continue Momentum in Attracting Consecutive MICE Events

As Yeosu's MICE industry gains momentum with consecutive domestic and international MICE event attractions, Yeosu City has rolled up its sleeves for strategic marketing activities.

According to the city on the 19th, an incentive group from Ngoc Linh (also NGOC LINH INTERNATIONAL INVESTMENT AND TRADING CO., LTD), a leading Vietnamese plastic manufacturing, investment, and trading company, stayed in Yeosu for 3 nights and 4 days starting from the 16th.

[Photo by Yeosu City]

They traveled from Da Nang and entered through Muan Airport, spending 3 nights in Yeosu during their 5-day, 4-night itinerary, visiting major tourist attractions such as Nangdo Mural Village and the Marine Cable Car.

Ngoc Linh is one of Vietnam's leading plastic manufacturing and trading companies specializing in the production of plastic raw materials (pellets), trade, import, and export.

Following the early June efforts, the city plans to make every effort to attract high value-added domestic and international corporate MICE events, fueled by the consecutive overseas MICE event attractions.

First, from June 13 to 14, a 2-day, 1-night sales call activity was conducted around Seoul targeting seven specialized companies related to corporate MICE events, overseas marketing, and inbound tourism.

Additionally, on August 29, an overseas local attraction briefing session will be held in Bangkok, Thailand, targeting about 200 member companies of the TTAA (Thai Travel Agents Association).

This was made possible by an invitation from Wachira Wichaiwatana, Vice President of Thailand's TTAA, as a result of Yeosu City's successful promotional activities during the joint familiarization tour for overseas MICE stakeholders held in April.

Furthermore, marketing activities will continue with ▲ a familiarization tour inviting overseas MICE buyers targeting countries entering through Gimhae International Airport in September ▲ participation in ITB Asia, Asia's largest MICE exhibition, and the KL Roadshow in October ▲ and participation in KME (Korea MICE Expo) in November, which will be attended by about 2,000 MICE industry stakeholders.

Shin Young-ja, Director of Tourism, said, “We will continue the momentum of attracting consecutive MICE events by conducting strategic domestic and international corporate MICE marketing activities,” adding, “We will revitalize the local economy by hosting various MICE events in Yeosu.”