Seven Eleven Wine MD, Youngest Recipient of 'Girard' Article Title in Korea

Planning Korea's Largest Champagne Event Since 2021
Recognized for Contributing to the Popularization of French Champagne

Seven Eleven announced on the 19th that Song Seung-bae, the MD in charge of wine, received the Saint-?milion Knight title from the Jurade de Saint-?milion association, becoming the youngest person in Korea to receive this honor.

The Jurade Knight title of Saint-?milion in the Bordeaux region of France is considered one of the three major French wine knight titles, along with the 'Commanderie' of the M?doc region and the 'Chevalier' title of Burgundy. Receiving the Jurade Knight title signifies recognition as a global wine expert and is regarded as a person who leads trends in the wine industry and exerts positive influence. Furthermore, the titleholder serves as an ambassador promoting wines from the Saint-?milion region.

On the 18th (local time), Hubert de Bois Sainte-Emilion, chairman of the Girard Association in Sainte-Emilion, Bordeaux, France, Angelus owner, and Song Seung-bae, MD in charge of wine at Seven Eleven, are taking a commemorative photo at the Sainte-Emilion church. Photo by Seven Eleven

Song Seung-bae, Seven Eleven's wine MD, has been planning the largest champagne events in Korea since 2021, introducing various products to the domestic market. Through this, he has sold 100,000 bottles of champagne to date and has been recognized for his contribution to popularizing French champagne.

There are about 3,000 people worldwide who hold the Jurade Knight title, and the selection targets include royalty, heads of state, and wine industry experts who can contribute to the protection and development of Jurade wines. Notable recipients include Prince Albert II of Monaco, world’s best sommelier Andreas Larsson, the president of the Korea International Sommelier Association, and actor Jung Joon-ho.

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