Nationwide 'Salt Shortage' Due to Japan's Contaminated Water Discharge
Domestic Premium Cheonil Salt Sales Begin

Amid a nationwide surge in salt purchases, CU announced on the 18th that it will sell premium domestic solar salt through its own commerce app, 'Pocket CU.'


Four types of 'The Clearer Salt' sold by CU. <br>[Photo by BGF Retail]

Four types of 'The Clearer Salt' sold by CU.
[Photo by BGF Retail]

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CU is selling four types of 'The Clearer Salt' from EcoSalt, a salt-specialized manufacturer. The Clearer Salt is solar salt naturally dried by sea breeze and sunlight in Sinan. Domestic solar salt is known for having higher natural minerals and rich potassium content compared to foreign salts, while absorbing less sodium. All products sold by CU can be bundled and shipped for free nationwide, including island and mountainous regions such as Jeju Island.


From the 1st to the 18th of this month, CU's salt sales growth rate increased by 20.9% compared to the previous month and by 48.6% compared to the previous year. Demand for salt has noticeably risen even at convenience stores, not just large supermarkets.



A BGF Retail official stated, "In response to customers' food safety concerns following news of Japan's contaminated water discharge, we decided to sell domestically produced salt that is safely manufactured through patented technology and radiation testing. We will continue to select products with strict standards according to the latest consumer trends and customer needs to facilitate convenient purchasing."


This content was produced with the assistance of AI translation services.

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