Naver Launches First Public Information Specialized Search in Collaboration with Sejong City

Naver announced on the 16th that it will introduce customized search results specialized for public information, the first of its kind in search services.

This service was promoted as part of the search business agreement between Naver and Sejong City last November. It features specialized search results that allow users to find reliable public information accurately and quickly through Naver search.

For example, when searching for 'Sejong-si' or 'Sejong City Hall' on Naver, users can check official sites operated by Sejong City all at once at the top. Major notices updated in real-time on Sejong City's official sites can be viewed in the search results.

Naver announced on the 16th that it will be the first search service to offer customized search results specialized in public information.
[Photo by Naver]

It also provides quick access to major sites frequently visited by users, such as the Sejong City Job Support Center, staff information, and integrated reservation system, along with commonly searched keywords. Since information on local events, welfare, and recruitment held in Sejong City is also exposed in the search results, users can easily check official information without moving between multiple sites.

To provide such search results, Naver separately designed content formats that enhance readability, such as customized user interfaces (UI) and designs according to the characteristics of each piece of information. Sejong City structured key data, including city administration news, to be efficiently exposed in Naver search accordingly.

Starting with Sejong City, Naver plans to expand cooperation with local governments and public institutions nationwide to provide highly reliable public information search results. Park Chan-hoon, Chief Leader of Naver Search CIC, said, "We are striving to build a trustworthy search ecosystem by securing high-quality content," adding, "Especially for public information, since the source and accuracy are important, we will provide differentiated search results with verified information."

This content was produced with the assistance of AI translation services.