KB Securities Hosts 'Time to Meet Muse at the Cinema' Event

KB Securities announced on the 15th that it held the event ‘Time to Meet the Muse at the Cinema,’ where customers could experience masterpieces by great artists in a movie theater as a special event.

KB Securities is planning various events to transform from an investment partner for customers to a life partner that satisfies cultural demands. As one of these, KB Financial Group hosted VIP customers at the Megabox COEX The Boutique theater for the ‘Time to Meet the Muse at the Cinema’ event.

The ‘Time to Meet the Muse at the Cinema’ event used the word ‘Muse,’ the origin of the word Museum, with the concept of an art gallery encountered in a movie theater. It featured explanations about the 12 gods of Greek and Roman mythology, which have been the subject of numerous masterpieces, along with the adventures of the Iliad and Odyssey. Attendees could enjoy works from famous art museums scattered around the world and the history of art with expert commentary.

Through this event, KB Securities provided customers with a unique experience of viewing masterpieces by great artists on a giant screen accompanied by art historians’ explanations, offering a great opportunity to approach the artworks from a new perspective.

The company also conducted employee training using the same content as the event to enhance employees’ cultural literacy and foster closer communication with customers through shared understanding.

Lee Hong-gu, Head of WM Sales Headquarters at KB Securities, said, “KB Securities is preparing diverse programs that can satisfy customers’ cultural demands,” adding, “We want to be with our customers not only as an investment partner but also as a lifelong life partner.”

This content was produced with the assistance of AI translation services.