Released on the official website and SNS channels

Louis Vuitton announced on the 15th the release of a new Keepall campaign featuring BTS member J-Hope.


Louis Vuitton House Ambassador J-Hope Keypole Campaign Image <br>[Photo by Louis Vuitton]

Louis Vuitton House Ambassador J-Hope Keypole Campaign Image
[Photo by Louis Vuitton]

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J-Hope, a 21st-century pop icon and BTS member, was appointed as Louis Vuitton's new house ambassador in February this year. For the Keepall campaign shoot, J-Hope reportedly wore a monochromatic tailored look and posed in front of the camera holding Louis Vuitton's iconic Keepall bag. The campaign captures the dynamism of the Keepall along with J-Hope's free-spirited movements.


The Keepall is a bag designed in 1930, known for being convenient and versatile enough to suit various needs. Over the past several years, it has been released in collaboration editions with numerous artists such as Kusama Yayoi, Murakami Takashi, and Stephen Sprouse, gaining much love.



The Keepall campaign featuring J-Hope can be viewed on Louis Vuitton's official website and social network (SNS) channels.


This content was produced with the assistance of AI translation services.

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