Lotte Homeshopping Participates in Bellygom's US Licensing Expo

Strengthening Competitiveness with Global Characters

Lotte Homeshopping announced on the 15th that Bellygom participated as Korea's representative character at the 'Licensing Expo 2023' held in Las Vegas, USA.

People are visiting the Bellygom booth at the 'Licensing Expo 2023' held in Las Vegas, USA.
[Photo by Lotte Homeshopping]

The Licensing Expo is the world's largest exhibition and business matching event attended by global licensing industry professionals in animation, games, characters, and more. This year, the event saw participation from over 300 companies and 20,000 industry professionals from more than 70 countries worldwide.

At the booth displaying Bellygom goods, overseas buyers attended to discuss content supply such as animation, entertainment, and games, as well as the export of licensing products like toys. Since the launch of Bellygom goods in March last year, cumulative sales have surpassed 5 billion KRW, and the product range has expanded from just about 10 initial items to over 100.

Bellygom has introduced unique goods through collaborations with various brands such as sportswear and bakeries. It released homewear including pajama sets and T-shirts in partnership with E-Land Global. Additionally, it teamed up with the water sportswear brand Barrel to showcase more than 20 products including rash guards, beach towels, and swim caps.

A Lotte Homeshopping official stated, “With a fandom of 1.6 million and established as a leading domestic character, Bellygom participated in the world's largest licensing expo to strengthen its global competitiveness. We hope that this event not only boosts Bellygom's global recognition but also serves as an opportunity to showcase the excellence of Korean content worldwide, including in the United States.”

This content was produced with the assistance of AI translation services.