Heavy Rain This Summer... Sales of Monsoon Preparation Supplies Soar
Wemakeprice, 11x Increase in Dehumidifier Sales and 6x Increase in Rain Boots Sales
With heavy rain forecasted this summer, sales of items for the rainy season are increasing. Wemakeprice announced on the 15th that, after analyzing customer purchase data over the past two weeks, sales of rainy season products have increased compared to the same period last year.
The surge in dehumidifiers, which are effective for indoor humidity control, is notable at 1053%. Sales of moisture absorbers (250%) and dryers (42%), which help manage clothing during the rainy season, also showed significant growth. Rain boots, emerging as a popular rainy season fashion item, saw sales increase nearly sixfold (553%). Rainwear with waterproof and windproof functions (167%) and windbreakers (60%) also sold well. Umbrella sales increased by 11%.
Popular foods on rainy days are also in demand. Sales of hot pot meal kits rose by 88%, along with kimchi pancakes (50%) and pancake mix (9%). This is believed to be influenced by the heavy rainfall recorded over the past month, marking the third highest precipitation since weather observations began in May. Furthermore, with more rain expected in July and August, the increase in sales of rainy season items is interpreted as a response to this forecast.
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Wemakeprice is offering related products at special prices through events such as 'Fashion Week' and 'Digital Hot Deal.' A Wemakeprice representative said, "As the rainy season approaches, more customers are seeking moisture control and waterproof products," adding, "Since this summer is expected to have higher temperatures and more rainfall than usual, demand for related items is expected to continue increasing."
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