CJ OnStyle Launches 20-Minute Short Commerce Hosted by Celebrities... Targeting Niche Markets

Choi Hwajeong Show·Kang Jueun's Good Life·Park Solmi's Intriguing Life
20-Minute Short Commerce Corner Added After Regular Programming

CJ OnStyle announced on the 14th that it will introduce a 20-minute short commerce segment utilizing celebrity-hosted planned programs. Following the conclusion of Choi Hwajung Show, Kang Jooeun's Good Life, and Park Solmi's Solgit Life, 20-minute programs titled Choi Hwajung Show Catch Time, Kang Jooeun's Good Morning Shopping, and Park Solmi's Solgit Short Time will be broadcast consecutively. Each program is scheduled to air once a month.

'Park Solmi's Intriguing Short Time' Broadcast Screen
[Photo by CJ OnStyle].

The planned programs aired during the 'home shopping prime time' on weekday evenings and weekend mornings serve as key shows driving weekly sales, scheduled on fixed days each week and broadcast for about two hours. The products introduced to customers are limited to one or two per episode. Accordingly, CJ OnStyle curated differentiated products that can propose new lifestyles to customers but could not be introduced in the main broadcasts due to issues such as partner supply preparation, and organized them into 20-minute short commerce segments.

Choi Hwajung Show is CJ OnStyle's representative lifestyle program broadcast every Wednesday at 8:45 PM. In Choi Hwajung Show Catch Time, products covering overall lifestyle categories such as food, miscellaneous goods, and living for women in their 30s to 50s are introduced. In the launch broadcast on the 7th, the popular menu item 'Smoked Salmon' from the 63 Building Pavilion Buffet was featured, selling over 40,000 packs within 20 minutes. The success was attributed to offering premium-grade salmon that underwent an eight-step traditional smoking process at around 5,000 KRW per pack. On the 5th of next month, sunglasses will be sold targeting the summer vacation season.

Actress Park Solmi is ready to meet customers through Park Solmi's Solgit Short Time. On the 11th, 3,000 sets of the 'So-ok Blackout UV Umbrella' with 99.9% UV protection were sold in 18 minutes. The goal is to carefully select and reveal inner beauty health foods and living products in the future.

Kang Jooeun's Good Life, broadcast every Saturday at 8:20 AM, successfully launched Kang Jooeun's Good Morning Shopping last month. In the 20-minute broadcast starting at 10 AM on the 20th of last month, the Vivian My Fit square panties were offered at a special price, recording sales approaching 300 million KRW.

This content was produced with the assistance of AI translation services.