10th Game Collaboration... Emart24 Launches Tower of God Food Products

Sale of 4 Types Including Gimbap and Hamburgers

Emart24 announced on the 14th that it will collaborate with Netmarble for the 10th time to conduct online and offline marketing for the mobile game "Tower of God: New World."

Tower of God food products.
Photo by Emart24

"Tower of God: New World" is a mobile game utilizing the intellectual property (IP) of "Tower of God," which has consistently gained popularity on Naver Webtoon. Emart24 will sell four food products: "Gimbap Tower," "Samgim Tower," "Hamburger Tower," and "Topping Tower." By scratching the scratch coupon included with all products and registering the revealed number in the coupon box within the "Tower of God: New World" game, players can receive in-game items. The yubu chobap and hamburger products randomly include 22 types of character stickers featuring popular game characters.

Emart24's mobile application (app) will also hold a game event until the 16th of next month. Participants in the food stacking game "Food Tower" who reach levels 5 and 10 will receive discount coupons worth 100 million KRW for Tower of God collaboration products as gifts. Customers who achieve level 15 will be entered into a weekly draw to win 99% discount coupons.

An Emart24 representative said, "Since convenience stores, webtoon, and gaming industries targeting young customers have joined hands, we expect great synergy."

This content was produced with the assistance of AI translation services.