Wrap-and-eat salad launched... GS25 releases snack-style salad

Late-night salad sales up 29% with increased alcohol-related purchases
Introducing the first appetizer-style salad, 'Ssamssameokneun Chicken Salad'

Zero-calorie trends have expanded the unique consumption pattern of using convenience store salads as side dishes, leading to the launch of 'side dish-style salads.'

A model is introducing the 'Ssamssa Meokneun Chicken Salad,' a side dish concept applied at GS25.
[Photo by GS Retail].

GS25, a convenience store operated by GS Retail, announced on the 13th that it has launched the 'Ssam Chicken Salad' with a side dish concept. This is the first side dish-style salad product planned using consumer data showing salads being used as side dishes beyond just a functional meal.

GS25 stated that after analyzing salad-related purchase data over the past two months, alcoholic beverages such as soju (2nd), wine (5th), and beer (7th) ranked among the top products. Among the previous top two products, processed eggs maintained the 1st place, but chicken breast, which was 2nd, dropped one rank to 3rd, overtaken by soju.

As the frequency of combined purchases with alcoholic beverages increased, salad sales during late-night hours (10 PM to 1 AM the next day) also rose by 29.4% during the same period. This figure is more than 10 percentage points higher than the 19% growth rate in salad sales during the peak morning and lunch hours.

GS25 analyzed that the recent consumer trend of preferring side dishes that can be enjoyed easily with alcoholic beverages has led to increased demand for salads. The popularity factors include the ability to enjoy them as low-calorie side dishes compared to typical snacks and the composition of chicken, fruits, and other ingredients that can substitute as side dishes.

Reflecting these changes, the newly launched Ssam Chicken Salad consists of chicken thigh meat flavored with galbi marinade, finely chopped mozzarella snowflake cheese, vegetables, low-calorie sriracha mayo sauce, and seven pieces of dumpling wrappers that can be used as ssam (wraps). The seven dumpling wrappers allow for making seven wraps, which is a distinctive feature. It is designed so that one wrap can be enjoyed per drink.

Jung Si-hyun, GS25 Salad MD, said, "It has been confirmed that convenience store salads are emerging as healthy side dishes beyond just functional meals," adding, "Starting with the Ssam Chicken Salad, we will lead the expansion of side dish-style salads and grow the convenience store salad market."

This content was produced with the assistance of AI translation services.