Starbucks Begins Summer e-Frequency Gift Giveaway

Starbucks Korea announced on the 12th that the first round of prize collection for the '2023 Summer e-Frequency Event' will be held from today until the 26th.

On the morning of the 2nd, baristas at the Starbucks Press Center branch in Jung-gu, Seoul, are promoting the 'Starbucks 2023 Summer e-Frequency Event' giveaways.
[Photo by Starbucks Korea]

This year's prizes include a total of five items: three types of 'Starbucks Side Tables' in collaboration with outdoor brand Helinox, and two types of 'Starbucks Pan & Plate' in collaboration with kitchenware company Neoflam.

From the 25th of last month until the 10th of next month, Starbucks member customers who complete the e-frequency by purchasing a total of 17 manufactured beverages, including three mission drinks, will receive the prizes on a first-come, first-served basis.

Starbucks' summer e-frequency event has been held annually since 2013 as a customer appreciation event, and the prizes have been popular among consumers, often leading to sell-outs and hoarding.

Last year, harmful substances were detected in the prize 'Summer Carry Bag,' prompting Starbucks Korea to apologize and replace the prize with a 'Desk Module.'

Starbucks Korea explained, “This summer's e-frequency event has improved convenience by operating a mobile reservation system to minimize customers' on-site waiting time,” and added, “Reservations and prize distributions are planned to proceed over five rounds.”

This content was produced with the assistance of AI translation services.