InscoBee signs exclusive model contract with Sunmi... "Strengthening Rulderfit competitiveness"

InscoBee announced on the 12th that it has signed an exclusive model contract with artist Sunmi for its inner beauty brand ‘Rule the Fit’.

InscoBee selects a representative model to strengthen brand competitiveness. It is expected to accelerate its entry into the health food market, including inner beauty products. By selecting Sunmi, who perfectly matches the balanced and healthy beauty image of the Rule the Fit brand, as the exclusive model, the company plans to enhance brand credibility.

InscoBee launched the inner beauty specialized brand ‘Rule the Fit’ in June last year to expand its health food business. Within a year, Rule the Fit expanded its lineup by releasing six products, ranging from collagen and hyaluronic acid supplements to diet products.

With the model selection as a turning point, the company will actively carry out marketing activities and expand the diet product lineup. In addition to ‘S-Cut & Active Diet,’ a core product in the diet category, various new products such as appetite control shakes, carbonated diet drinks, and bowel movement enhancement products will be launched to significantly expand the diet product range.

‘S-Cut & Active Diet’ is the only product in Korea based on a triple combination of ingredients that simultaneously reduce carbohydrates, body fat, and manage blood sugar levels. The main ingredients are ▲Coleus forskohlii extract (body fat reduction), ▲Garcinia cambogia extract (carbohydrate suppression), and ▲Banaba leaf extract (blood sugar rise inhibition), all of which have been recognized for their functionality by the Ministry of Food and Drug Safety.

A company official stated, “As brand trust due to the model effect has become important, model marketing has become fierce in the industry recently. Since InscoBee has selected a model who can effectively convey the core values of the Rule the Fit brand, we plan to focus on marketing activities for diet products made with Korea’s only triple combination ingredients.”

This content was produced with the assistance of AI translation services.