Webtoon Production Featuring Natural Monument 'Gyeongsan Sapsalgae' ... Korea Cartoonists Cooperative
Promotion of Gyeongsan's Representative Brand Sapsalgae
Korean Cartoonists Cooperative, headquartered in Gyeongsan and producing webtoons, announced on the 11th that it will collaborate with the Korean Sapsalgae Foundation and, with support from the Gyeongbuk Cultural Foundation Content Promotion Agency, serialize the webtoon "Ghost-Chasing Sapsalgae, Gyeongsan" (working title).
The Korean Sapsalgae Foundation is based in Gyeongsan and is the only foundation and research institute in the country dedicated solely to studying the Sapsalgae dog breed. The Korean Cartoonists Cooperative, whose research institute is located in Gyeongsan, is planning content that will turn the Sapsalgae?designated as a natural monument but previously hard to associate with Gyeongsan?into a webtoon to promote both the Sapsalgae and Gyeongsan.
During the Japanese colonial period, spirits that failed to fully conquer the Korean Peninsula transformed into yokai and attempt to invade the land once again. In Gyeongsan, there is a Sapsalgae named "Sani," gifted with the ability to see and ward off ghosts, and a boy trying to rescue his parents who have been possessed by yokai. Awaiting them are the Japanese Grim Reaper and a great demon (Daema) awaiting resurrection. The synopsis centers on preventing the revival of evil through Sani’s eyes. A total of 30 episodes are planned for serialization on the "Naver Webtoon" or "Kakao Page" platforms starting in November.
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By naturally promoting Gyeongsan as the setting, the project aims to create an image like "When you think of Gyeongsan, think of Sapsalgae; when you think of Sapsalgae, think of Gyeongsan." Through the Sapsalgae webtoon, it is expected to become a new representative brand and content for Gyeongsan, similar to "Kumamon" of Kumamoto Prefecture in Kyushu, Japan.
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