Keywords in the Housing Market for the First Half of This Year: 'Location·Brand'

The common factors among the complexes that attracted the most first-priority subscription accounts in the first half of this year were 'location' and 'brand.' This is interpreted as demanders, who have experienced a downturn in the real estate market, becoming more selective by region and complex, scrutinizing location and brand power carefully.

[Image courtesy of Real Today]

On the 8th, real estate research firm Realtoday analyzed data from the Korea Real Estate Board's Subscription Home and found that 185,733 first-priority subscription accounts were concentrated in 81 complexes nationwide during the first half of the year (from January 1 to June 6).

By region, 93,372 accounts were concentrated in the metropolitan area, and 104,523 first-priority subscription accounts were received in the provinces. In the metropolitan area, most accounts (48,899) were concentrated in Seoul. It is analyzed that demanders participated in subscriptions as regulations such as subscription qualifications and resale restrictions, which were centered on Seoul, were lifted.

Although most provinces saw a slowdown, Gyeongnam (26,994) and Chungbuk (54,685) attracted a large number of first-priority subscribers. In Gyeongnam, subscription demand was particularly concentrated in Changwon City. This is interpreted as due to the limited supply of new apartments in Changwon, resulting in abundant waiting demand. In Chungbuk, the subscription boom in Cheongju stood out. Cheongju has abundant jobs due to the creation of industrial complexes, and most of the supply complexes are subject to the price ceiling system, allowing expectations of capital gains.

By complex, Shinyoung Ziwell Prugio Technopolis Central in Cheongju, Chungbuk received 34,886 accounts for 473 units, and Yeongdeungpo Xi Dignity in Yeongdeungpo-gu, Seoul received 19,478 first-priority subscription accounts for 98 units. Also, Huigyeong Xi Decencia in Dongdaemun-gu, Seoul received 17,013 accounts for 329 units, and in Changwon, Gyeongnam, Changwon Lotte Castle Forest 2BL and Changwon Lotte Castle Forest 1BL attracted 13,756 and 13,238 accounts for 491 and 461 units, respectively.

A Realtoday official said, "The popularity of complexes with competitiveness in location and brand is expected to continue in June, the last month of the first half," adding, "Interest in supply complexes is increasing as there is a psychology to subscribe before raw material and construction costs rise further."

This content was produced with the assistance of AI translation services.