"K-Fruits Also Rising"... Lotte Mart 'House of K-Food' Promotion

Ongoing Until the 18th

Lotte Mart announced on the 8th that it will conduct the 'House of K-Food' promotion in collaboration with the Korea Agro-Fisheries & Food Trade Corporation.

On the 2nd, customers are tasting Cheongsong apples at the Gandaria City store located in Jakarta, Indonesia.
[Photo by Lotte Mart]

As part of the current promotion, Lotte Mart is holding sales events for Korean agricultural products and processed foods at 14 retail stores, including the Kuningan City and Bintaro branches in Indonesia. Additionally, five major stores in Jakarta, including the Gandaria City branch, operate Korean agricultural product tasting booths every Friday, Saturday, and Sunday. On the 2nd, the Gandaria City branch hosted a cooking show featuring the famous Indonesian chef 'Rama,' using Korean Cheongsong apples. The House of K-Food period runs until the 18th.

In line with the popularity of domestic agricultural products, Lotte Mart's overseas subsidiaries are also conducting direct exports and imports. Lotte Mart Vietnam and Indonesia subsidiaries carry out direct exports and imports with Lotte Mart Korea, and they are expanding promotional activities for excellent agricultural products through business agreements with domestic local governments. The Lotte Mart Southeast Asia subsidiary has signed agreements with Gyeongbuk, Chungnam, Buyeo, and Cheongsong to import apples, pears, peaches, and more.

A Lotte Mart official stated, "We aim to actively promote and expand various Korean fruits and agricultural products in the Southeast Asian market to lead the K-food craze. In particular, we will take the lead in 'glocal' efforts to discover excellent domestic regional agricultural products and strive to establish Lotte Mart as a differentiated K-grocery store in the local market."

This content was produced with the assistance of AI translation services.