'Today Tradition' Youth Entrepreneur Support Expanded

Support for 130 Locations by 2027, Distribution Platform Establishment
Accelerator Incubation and Commercialization Fund of 100 Million Won

The Ministry of Culture, Sports and Tourism announced on the 7th that it will nurture young enterprises creating 'Oneul Jeontong' through various project supports and the establishment of online and offline distribution platforms. By 2027, it plans to support 130 young enterprises and set up startup and job support centers along with the 'Oneul Jeontong Store.' 'Oneul Jeontong' is a slogan embodying the vision to promote traditional culture by stimulating the interest and imagination of the younger generation.

Pound Corporation

On the 8th at 2 p.m., the Ministry will hold an orientation at Hebrews in Mapo-gu, Seoul, to explain detailed plans. A networking program will also be operated to facilitate information exchange between companies and develop business ideas. This year, 165 companies will be supported. Over approximately three years, they will receive tailored incubation from startup planners (accelerators) and an average of 100 million KRW in commercialization funds.

Successful cases include Pound Corporation, Yeongyeongdang, and Haengbokhan Daramswidan. Pound Corporation reinterpreted traditional incense from a healing perspective and developed incense sticks. Its sales last year were 250 times those of 2019. Yeongyeongdang achieved great success with traditional snacks using modern ingredients, and Haengbokhan Daramswidan introduced a metaverse platform (Joseon Meta Sillok) that allows users to enjoy Joseon Dynasty culture through games.

Yeongyeongdang

A Ministry of Culture, Sports and Tourism official said, "This year, twelve companies planning and selling hanbok, hanji, and platforms will join and receive support until 2025," adding, "'Oneul Jeontong' startup support will be expanded from the existing three years to seven years, including a leap phase."

This content was produced with the assistance of AI translation services.