Newbility Autonomous Driving Robot Navigates Saudi Smart City
Selected for the 'NEOM City Octagon X McLaren Accelerator' Program
Newbility, an indoor and outdoor autonomous driving robot service platform led by CEO Sangmin Lee, announced on the 7th that it has been selected for the global program 'Oxagon X McLAREN Accelerator,' jointly hosted by Oxagon, a futuristic eco-friendly complex industrial zone in NEOM City, Riyadh, Saudi Arabia, and the British supercar manufacturer McLAREN.
Newbility was recognized for its top-level competitiveness in the 'Smart Locker & Last Mile Delivery' sector, one of the core projects led by Oxagon focusing on autonomous driving and logistics automation. The company will receive support for research funding, networking sessions and presentation opportunities with global companies, business workshops and mentoring at McLAREN, and pilot testing opportunities within the Oxagon zone of NEOM City.
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Sangmin Lee, CEO of Newbility, stated, "Oxagon, which will be developed as a cutting-edge industrial complex in NEOM City attracting global attention, is significant as a futuristic city equipped with a fully automated logistics and distribution supply chain. Through participation in this program, we aim to build partnerships with GCC (Gulf Cooperation Council) countries such as Saudi Arabia and the UAE, while continuing innovative challenges in the global last mile market."
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