President Jo Joo-wan, Who Has Traveled the Earth Three and a Half Times... Discusses NEOM City-Linked Projects in Saudi Arabia

Jo Ju-wan, President of LG Electronics
Visited 12 countries including North America, Europe, Latin America, Asia, and the Middle East in the first half of the year
Travel distance 145,000 km

Since the beginning of the year, Jo Joo-wan, President of LG Electronics, who is expanding his global on-site management footprint, has visited a total of 12 countries across North America, Europe, Latin America, Asia, and the Middle East in the first half of the year alone. The total travel distance exceeded 145,000 km, equivalent to three and a half times around the Earth. Earlier this month, he visited Saudi Arabia, where the NEOM City project business opportunity is opening, and India, the country with the world's largest population.

LG Electronics President Cho Joo-wan (second from the right) visited the exhibition hall of the mega future new city construction project, "NEOM City," in Riyadh, Saudi Arabia, on the 1st. He was introduced to business opportunities for three projects: "The Line," "Oxagon," and "Trojena," and engaged in in-depth discussions about them. He emphasized that "LG Electronics will leverage its accumulated technological capabilities to secure diverse business opportunities across a wide range of fields optimized for the NEOM City project, including home appliances, TVs, IT, mobility, robotics, air solutions, and commercial displays."

On the 7th, LG Electronics announced that President Jo urged local subsidiary employees during his visits to Saudi Arabia, India, and other countries to “discover new business opportunities based on customer experience innovation and to enhance premium home appliances and customized service strategies to further elevate the brand status in local markets.”

On the 1st of this month, President Jo visited the exhibition hall of the mega future new city construction project ‘NEOM City’ in Riyadh, Saudi Arabia, where he was introduced to business opportunities for three projects: ‘The Line’ (a 170 km eco-friendly linear city), ‘Oxagon’ (an octagonal advanced industrial complex floating on the sea), and ‘Trojena’ (a mountainous tourist complex), and engaged in in-depth discussions. He also held a management meeting to review mid- to long-term business strategies for the Middle East and Africa regions.

President Jo requested, “Leveraging the technological capabilities LG Electronics has accumulated so far, secure diverse business opportunities in a wide range of fields optimized for the NEOM City project, including home appliances, TVs, IT, as well as mobility, robotics, air solutions, and commercial displays.”

He then visited a production base in Riyadh to inspect the production site of premium air conditioners equipped with energy-efficient components. These products are optimal for regions like Saudi Arabia, where air conditioner demand is high year-round due to the hot climate, thanks to their excellent cooling performance and energy efficiency.

On the 6th, he visited India, the world’s most populous country showing rapid growth, where he inspected the New Delhi sales subsidiary, home appliance production lines, and research and development (R&D) centers located in Noida to review ways to strengthen business competitiveness. LG Electronics, which has been in India for 26 years this year, has established a ‘locally integrated business structure’ from sales subsidiaries to production subsidiaries and R&D centers, becoming a premium national brand.

In New Delhi, President Jo discussed various new business expansion plans in the mobility sector and edutech using electronic whiteboards and IT solutions, emphasizing the continuous refinement of localization strategies such as premium home appliances, TVs, differentiated customized services, and strengthening online sales capabilities. He stated, “We will expand LG Electronics’ overwhelming No. 1 market share position in India, a large market with significant growth potential, and strategically grow and nurture our future business.”

He then visited the home appliance production lines in Noida, including refrigerators, air conditioners, and washing machines, and checked the progress of the ‘eco-friendly smart factory’ initiative. LG Electronics is increasing investment this year to expand premium home appliance production capacity at the Noida and Pune factories. Refrigerators, washing machines, air conditioners, TVs, and monitors produced here are exported not only to the domestic market but also to the Middle East and Africa regions.

This content was produced with the assistance of AI translation services.