Baemin Develops Method to Measure Greenhouse Gas Reduction Amounts
Refusing Disposable Spoons and Forks
Reducing Approximately 26,000 Tons of Greenhouse Gas Annually
Baedal Minjok (hereinafter Baemin) is establishing standards to measure eco-friendly achievements and participating in greenhouse gas reduction through systematic management. Baemin's operator Woowa Brothers Corp. (CEO Lee Guk-hwan) announced on the 5th that it has developed a standard called the 'Methodology for Suppressing the Use of Disposable Products' (hereinafter Methodology), which objectively calculates the effects and results of eco-friendly activities.
The Methodology is a guideline that defines the purpose of Baemin's disposable product use suppression project, expected effects, greenhouse gas reduction calculation methods, and project activity monitoring procedures. In particular, it has established standards and formulas to calculate in concrete figures how much the 'Do Not Receive Disposable Spoon and Fork' feature applied within the app contributes to reducing greenhouse gas emissions related to the production and disposal of disposable products.
The Methodology has been reviewed and verified with advice from a greenhouse gas evaluation expert organization. It also received certification for its validity from SK Carbon Reduction Certification Center, a private certification body. Based on the Methodology, Baemin quantified the reduction in plastic use and greenhouse gas emissions achieved through features such as the 'Do Not Receive Disposable Spoon and Fork' function. As a result, it is estimated that approximately 26,000 tons of greenhouse gases were reduced last year alone through the 'Do Not Receive Disposable Spoon and Fork' feature. Baemin plans to request certification of the reduction results from the Korea Chamber of Commerce and Industry's Carbon Reduction Certification Center in July this year to ensure reliability.
Hot Picks Today
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- [Why&Next] Uber and Naver Move to Acquire Baemin... Eyeing Coupang's Top Spot in Commerce
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Going forward, Baemin plans to discover additional cases that can standardize greenhouse gas reduction amounts among its ongoing eco-friendly activities, such as reusable container delivery services. It also intends to explore various customer reward methods, including providing coupons to users participating in eco-friendly activities through Baemin. Kim Jung-hyun, Head of Value Management at Woowa Brothers, said, "The Methodology developed this time is expected to serve as a foundation for Baemin to systematically manage the achievements of reducing greenhouse gases together with customers and to maximize these efforts in the future," adding, "Baemin will continue to work responsibly to spread an eco-friendly delivery culture."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.