Pulmuone Launches Converged Health Functional Food 'FitLove X2'
Pulmuone Nokjeup announced on the 2nd that it has launched ‘FitLove X2,’ a converged health functional food that combines a health functional food that can help reduce body fat and fresh green juice in one bottle.
Since introducing the first domestically approved converged health functional food product by the Ministry of Food and Drug Safety at the end of 2021, Pulmuone Nokjeup has surpassed cumulative sales of 7 million bottles of converged health functional foods as of the end of May this year, thanks to continuous consumer interest. Converged health functional foods are integrated products that combine health functional foods (tablets/capsules) and liquids (general foods that are not health functional foods) for simultaneous consumption. The bottle contains fruit and vegetable juice or mixed beverages, and the cap contains a single dose of health functional food in tablet form, enhancing convenience by allowing consumers to easily take health functional foods anytime and anywhere without water.
FitLove X2 is a product that contains health functional foods that can help reduce body fat and assist in fat, carbohydrate, and protein metabolism, along with fresh green juice in one bottle, making it easy to consume anytime and anywhere. The cap contains health functional food tablets made from 100% plant-derived functional ingredients known to help reduce body fat, improve blood cholesterol, and provide antioxidant benefits, specifically green tea extract. It also contains biotin, which is necessary for fat, carbohydrate, and protein metabolism and energy production, at 500% of the daily nutritional intake standard per day.
The general food in the bottle is formulated with wild rosehip puree, known as the red diamond of berries, and Star Ruby grapefruit, which is rich in juice and high in sugar content. Additionally, it includes 100% domestically produced carrot juice and carrot dietary fiber powder made by processing by-products from juicing, allowing consumers to conveniently drink it daily while sufficiently consuming essential dietary fiber.
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A Pulmuone Nokjeup official stated, “As consumer interest in dieting increases, we have introduced a product containing tablet health functional foods that can help reduce body fat. We plan to continuously launch products that reflect consumers’ lifestyles and needs, as well as products that consider environmental aspects.”
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