Now Launches Eco-Friendly 'Ribbon Denim' Collection

Application of Recycled Denim Blended with Waste Fabric

BYN Black Yak Group's eco-friendly urban outdoor brand nau announced on the 1st that it will launch the ‘Re-Born Denim’ collection made by recycling discarded jeans in celebration of Environment Day on June 5th.

nau's Re-Born Denim collection uses an eco-friendly fabric called ‘Recycled Denim,’ which blends waste fabric generated during the jeans production process with fair trade cotton (BCI cotton) that considers both the environment and people. This fabric has received the Global Recycled Standard (GRS) certification from Control Union, a global eco-certification organization.

Another notable feature is that the color of the waste fabric is preserved as is. The Re-Born Denim collection excludes the dyeing process and maximizes the natural color of the recycled denim waste fabric, saving water and dye usage. It embodies nau’s values by applying sustainable methods and materials in product manufacturing. The products are available in various styles, ranging from basic denim pants to shirt jackets, anoraks, jumpsuits, and women-only items such as dresses and skirts.

Along with the launch of the Re-Born Denim collection, nau has designated June, which includes Environment Day, as Environment Month and will lead efforts to promote the brand’s values through various online and offline campaigns under the theme ‘My Earth, Our Earth.’

First, starting on Environment Day, a series of videos featuring interviews with so-called ‘nau people’?individuals actively working for the Earth in areas such as animal welfare, environment, and ecosystem restoration?will be released. Additionally, the monthly plogging run will be expanded with a beachcombing concept to encourage active participation from consumers.

This content was produced with the assistance of AI translation services.