11st Launches PB Frozen Ready Meals... Collaboration with Small and Medium Manufacturers

Release of 6 Varieties Including Tteokbokki and Hot Dogs

11st announced on the 1st that it has launched six types of frozen home meal replacements (HMR) through its private brand (PB) All Standard.

All Standard Frozen Ready Meals.
[Photo by 11st]

The newly introduced products include rice tteokbokki (Original·Rose Pearl), Chuncheon direct-delivery dakgalbi (Chuncheon Dakgalbi·Soy Sauce Dakgalbi), and crispy hot dogs (Moist·Mozza).

The rice tteokbokki boasts a unique chewy texture through collaboration with Hyangmi Food, which has been making rice cakes in Busan since 1950. The dakgalbi features a spicy sauce that faithfully replicates Chuncheon-style dakgalbi and a special sweet and salty soy sauce. The hot dogs are individually packaged for convenient consumption anytime and come in two types: basic hot dog and one with mozzarella cheese.

An 11st official said, “By launching private brand products, we provide manufacturers with stable profits by reducing distribution burdens and can offer customers upgraded products and services.”

This content was produced with the assistance of AI translation services.