Only at 'The Bukhan Mountain Branch'... Starbucks Unveils Specialty Drinks

Starbucks announced on the 31st the launch of a specialty beverage called the ‘Bukhansan Lemon Earl Grey Blended,’ available exclusively at the ‘The Bukhansan Store’ among over 1,800 stores nationwide.

Starbucks' 'Bukhansan Lemon Earl Grey Blended'.
[Photo by Starbucks]

The Bukhansan Lemon Earl Grey Blended is a highball-style non-alcoholic drink featuring a refreshing lemonade infused with cognac aroma, characterized by a subtle Earl Grey fragrance that blends harmoniously. The flavor intensifies when the lemonade blended at the bottom and the Earl Grey tea on top are well mixed.

The green mountain-shaped ice topping, designed to represent Bukhansan, will change color according to the season. In autumn, it will be red, and in winter, white, allowing customers to experience the four seasons of Bukhansan through a single drink.

Reflecting the trends of the MZ generation (Millennials + Generation Z), this beverage offers the flavor of whiskey, with whiskey aroma added to the mountain-shaped ice topping, making it impressive how the whiskey scent emerges as the ice melts.

Myunghoon Lee, head of the Starbucks beverage team, said, “We will continue to develop beverages that highlight regional characteristics and allow customers to feel the beautiful natural environment, providing a special Starbucks experience.”

This content was produced with the assistance of AI translation services.