bhc Group Officially Opens Integrated R&D Center in Jamsil

322-pyeong Scale... Introduction of Latest Research Equipment & Menu Demonstration
"Integrated R&D within Group... Expecting Synergy Effects"
Adjacent to Songridan-gil... "Rapidly Grasping and Reflecting Food Service Trends"

bhc Group has opened a research and development (R&D) center that integrates the group's research institutes into one, strengthening its capabilities to grow into a global foodservice company.

On the 31st, bhc Group held an opening ceremony for the R&D center at the Lotte World Well-being Center in Jamsil, Songpa-gu, Seoul, attended by Chairman Park Hyun-jong, CEO Im Geum-ok, and R&D heads of each brand.

bhc Group held an opening ceremony for its Research and Development (R&D) Center located in Jamsil, Songpa-gu, Seoul on the 31st. Park Hyun-jong, Chairman of bhc Group (fifth from the left), and Lim Geum-ok, CEO (fourth from the left), who attended the ceremony, are cutting the ribbon together with officials.
[Photo by bhc Group]

Jamsil, where the R&D center is located, is a transportation hub with excellent surrounding infrastructure such as tourist attractions and large marts. Additionally, it is adjacent to Songridan-gil, a popular "hot place" frequented by various age groups, making it easy to quickly grasp rapidly changing customer needs and foodservice trends and reflect them in product development.

The R&D center, with a total area of approximately 1,065㎡ (322 pyeong), is a space where bhc Group's R&D personnel will gather and work together. It is expected to create synergy effects among foodservice brands through a collaborative system built on free discussions and idea sharing among researchers in different fields.

The R&D center has newly established four optimized independent labs tailored to the characteristics of each brand to enhance expertise. In the case of the bhc Chicken Lab, the blending room and cooking room are separated to improve the efficiency and focus of sauce and powder development. Outback and Super Duper also operate their own labs separately, allowing them to concentrate their R&D capabilities according to each brand's characteristics. Labs showcasing Korean dishes such as Keunmam Halmae Sundaeguk and Changgo43 are also operated separately.

Each lab has introduced the latest research equipment optimized for menu development by brand, building advanced infrastructure. The center maximizes professionalism and efficiency in space operation by providing researchers' office spaces, separate areas for menu demonstration and testing, and training rooms for franchisees and employees.

A bhc Group official said, "With the recent popularity of K-Food, the number of foodservice brands expanding overseas is increasing, making R&D competitiveness more important than ever. By establishing an integrated R&D center in the prime location of Jamsil, Seoul, bhc Group has enabled the acquisition of high-level development personnel and rapid response to trends." He added, "With the opening of this R&D center as a milestone, we will focus our core capabilities on developing products that people around the world can enjoy, growing into a global foodservice company beyond Korea."

This content was produced with the assistance of AI translation services.