Unlimited Refill BBQ Restaurant Hwarosanghoe Hosts Live Commerce Event with 'Meal Voucher Discounts'

Hwarosanghoe, an unlimited refill meat restaurant franchise, announced that it will sell meal vouchers at a 20% discount on Naver Shopping Live on May 30.

A representative from Hwarosanghoe explained, "As food prices rise sharply along with inflation, more consumers are looking for 'unlimited refill buffet restaurants' where they can eat their fill at an affordable price."

According to the Korea Consumer Agency's Cham Price, the average price of one serving (200g) of samgyeopsal in Seoul was 19,236 KRW as of March. This is about a 12% increase compared to a year ago. For a family of four dining out at a meat restaurant, the average dining expense amounts to around 100,000 KRW.

According to 'Aha Trend,' which analyzes brand search data from 3,800 dining franchises, consumers searched most frequently for 'meat buffet' brands. Meat buffets allow unlimited pork consumption at an average price of 10,000 to 20,000 KRW per person. The total search volume for meat buffet brands increased by 146% compared to the same period last year.

A representative of the Hwarosanghoe brand said, "With prices soaring rapidly, we prepared this live commerce event hoping that consumers can enjoy high-quality meat without worry at Hwarosanghoe." They added, "In addition to selling meal vouchers, we have planned a special promotion where everyone who books a consultation during the live broadcast will receive up to 30 million KRW in startup support funds. We hope many people will book consultations and receive the support funds."

Hwarosanghoe is an unlimited refill meat restaurant franchise where customers can enjoy unlimited servings of samgyeopsal, pork ribs, dakgalbi, makchang, and pork skin. Not only meat dishes but also a salad bar stocked with various leafy vegetables and side dishes is available free of charge, making it a beloved brand for people of all ages.

Meanwhile, Hwarosanghoe was selected for the second consecutive year in the '2023 Korea Consumer Brand Awards' ceremony as an excellent consumer brand in the 'meat restaurant franchise' category.

This content was produced with the assistance of AI translation services.