Pulmuone Establishes Digital Transformation Vision on Its 39th Anniversary

Promotion in Three Areas: Customers, Business, and Organization Members

Pulmuone announced on the 30th that it will establish and begin implementing a digital transformation (DX) vision in celebration of its 39th anniversary.

Photo by Pulmuone

Pulmuone's DX vision is to be "a company that opens a new daily life through innovative digital experiences." Centered on this DX vision, the goal is to create new value by transforming customers' daily lives and the working culture of its employees.

Pulmuone has divided the DX promotion areas into three categories: customer experience, business experience, and employee experience. In customer experience (CX), it is developing an application (app)-based service platform to provide meal services tailored to individual needs, and operates a service that recommends health functional foods by analyzing data such as health checkup results, medication, and allergy status.

Regarding business experience (BX), the company is carrying out company-wide projects aiming to complete the DX platform construction by 2024. For employee experience (EX), since March this year, Pulmuone has been fostering a culture of continuous innovation through the digital learning platform "Digital Academy," launched to enhance the digital capabilities of all employees.

Kim Seong-hoon, Head of Pulmuone's Digital Innovation Office, said, "As a leading company in DX in the food industry, Pulmuone will lead growth based on innovation by providing differentiated digital experiences in the daily lives of customers and employees."

This content was produced with the assistance of AI translation services.