Newbility Establishes Foothold for European Expansion... Participates in France's 'VivaTech 2023'

Autonomous Robot 'NewBee' Exhibition
Promotion at 'K-Startup Integrated Pavilion'

Newbility, an indoor and outdoor autonomous driving robot service company led by CEO Sangmin Lee, announced on the 30th that it will participate in the information technology expo 'VivaTech 2023' held in Paris, France. Since its inception in 2016, 'VivaTech' has been held annually as Europe's largest startup event with participation from startups worldwide, and this year it will take place from the 14th to the 17th of next month.

Newbility was directly invited by VivaTech to exhibit and demonstrate its autonomous driving robot 'Newbee' in the 'Mobility & Smart City Park' area. It will also operate a promotional booth at the 'K-Startup Integrated Pavilion,' selected through a public contest by the Ministry of SMEs and Startups. At the 'VivaTech 2023' event, Newbility will introduce its autonomous driving robot 'Newbee,' the integrated platform 'Newbeego,' and the recently launched robot delivery dedicated platform 'Newbeorder.'

In particular, the company plans to share business innovation cases that secure competitiveness comparable to LiDAR-based autonomous driving technology by utilizing camera and sensor-based technology while reducing costs, and actively explore the possibility of entering the European local last-mile market through various collaboration models.

CEO Sangmin Lee of Newbility said, "Through participation in VivaTech 2023, we aim to introduce Newbility's technological competitiveness and innovation, which is pioneering the related market based on the nation's top-level autonomous driving technology and operational data, and to establish a foothold for entering the European market."

This content was produced with the assistance of AI translation services.