Ayoung FBC Launches 'Erdinger' Brand Campaign with Ha Seok-jin

Erdinger, 130 Years of Tradition in German Wheat Beer
Smooth Throat Feel with High Wheat Malt Content

Comprehensive liquor company Ayang FBC announced on the 26th that it will start advertising and brand campaigns for its flagship wheat beer "Erdinger (ERDINGER)" with actor Ha Seok-jin. The advertisement video will be released on TV, YouTube, and other platforms.

Erdinger is a German wheat beer with a 130-year tradition, made by increasing the wheat malt content during production to create its unique smoothness. In particular, the bottle conditioning fermentation process that takes place over 30 days after production is similar to the method used in champagne production, making it a distinctive Erdinger method known for maintaining a classic and high quality.

The Erdinger varieties sold domestically include three types: "Hefe," which offers a refreshing taste through a fermentation method similar to champagne production; "Dunkel," which provides a rich body with delicate roasting; and "Urweisse," which has a spicy aroma.

An Ayang FBC official said, "Erdinger is a German wheat beer with a 130-year tradition, loved worldwide for its smooth throat feel due to its high wheat malt content," adding, "We plan to further promote the authentic German beer Erdinger to consumers through various campaigns."

This content was produced with the assistance of AI translation services.