Reebok Opens First Flagship Store in Daegu Dongseong-ro

Various Attractions on Display Including Large Vector Logo Sculptures

Reebok, a sports brand operated by LF, announced on the 25th that it has opened its first flagship store in Dongseong-ro, the largest commercial district in Daegu.

Reebok Daegu Dongseong-ro Flagship Store
Photo by LF

Reebok plans to use the Dongseong-ro flagship store as a hub to communicate with consumers outside of Seoul in various ways, expanding the brand's influence nationwide.

Reebok's first domestic flagship store, covering approximately 346㎡ (105 pyeong), was designed as an exhibition space showcasing the brand's philosophy and archives. The theme of the space is set as 'Superhero Landing,' symbolizing Reebok's reemergence like a superhero's arrival?"the brand everyone wanted and that has been with them in every moment."

Inside the store, a large structure shaped like the vector logo, celebrating its 30th anniversary, is installed at the center to strongly represent the brand's identity. All objects composing the large vector logo apply sparkling mirror pieces (Infinity Mirror) to symbolically express Reebok's longevity, which spans 128 years of history.

Overall, the store blends the brand's long history and modern sensibility by using gray concrete building materials as the base, metallic materials and mirrors, and red?the color symbolizing Reebok?as accent points. The flagship store offers the full line of products including shoes, apparel, and accessories, as well as the largest selection of collaboration items, with most collections released domestically available.

Kim Seong-ho, head of LF Reebok business division, said, "Through a space that succinctly expresses Reebok's brand philosophy and sensibility, we aim to symbolically showcase the brand's authentic value and provide a differentiated customer experience."

To commemorate the opening of the Daegu Dongseong-ro flagship store, Reebok will release a limited edition T-shirt designed with the motif of Daegu, a city full of heat and vitality. Additionally, all visitors will receive Daegu-themed goods (fans) while supplies last, and a free photo event will be offered for about a month.

This content was produced with the assistance of AI translation services.