'Baemin Academy' with 200,000 Small Business Owners Participating
Cumulative 2,000 Training Sessions... Focused on Consulting and Practical Exercises
Woowa Brothers, the operator of Baedal Minjok (Baemin) led by CEO Lee Guk-hwan, announced on the 25th that the number of participants in Baemin Academy's education programs has surpassed 200,000. Following the milestone of 100,000 participants in the first half of 2021, an additional 100,000 small business owners have joined Baemin Academy over the past two years.
Baemin Academy offers a wide range of educational content covering all aspects of restaurant management, from food preparation and menu planning to tax and legal matters. The cumulative number of online and offline training sessions has reached around 2,000. Rather than theoretical or one-way lecture-style education, the programs are designed as customized consulting and practice-oriented sessions that are highly satisfactory and helpful for actual business operations.
Last year's "1.5x Profit Margin Consulting" program became a hot topic as it led to cost reduction and profit increase results for participating business owners. Among the online educational content, "How to Take Great Food Photos with a Smartphone" is especially popular, with cumulative views reaching about 30,000. Other highly regarded programs include ▲Blog Marketing to Attract Customers ▲Profit and Loss Management for Smart Store Operations ▲Delivery Packaging Know-how ▲Customer Experience Management for Food Service Stores ▲Labor Management Tips Updated for 2023. All of these are practical, field-oriented contents necessary for increasing restaurant sales and attracting customers.
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In the second half of this year, Baemin Academy plans to offer new programs for networking among business owners. First, a community program is being prepared for business owners who have completed Baemin Academy training, allowing them to share business concerns and know-how together. Various challenge programs linked to Baemin Academy's educational programs will also be operated in the second half of the year. Kwon Yong-gyu, head of the Food Service Solutions Center at Woowa Brothers, said, "Baemin Academy is working to strengthen business owners' knowledge and create a healthy food service environment. We will not stop at 200,000 business owners but will continue to meet 300,000 and 400,000 owners to build a healthy food service industry."
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