Lotte Homeshopping Expands 'ELive' Platform... Now Available on Card App Too
Simultaneous Broadcast from the 23rd... Viewers Increase 5 Times
Lotte Homeshopping announced on the 25th that it has started simultaneous broadcasting of its mobile TV 'ELive' on the Lotte Card DigiRoca app.
![Lotte Homeshopping announced that it has simultaneously broadcasted its mobile TV service 'L Live' on the Lotte Card DigiRoka app, aiming to strengthen its live commerce competitiveness through platform expansion. <br>[Photo by Lotte Homeshopping]](http://www.asiae.co.kr/news/img_view.htm?img=2023052508254042311_1684970741.jpg)
Lotte Homeshopping announced that it has simultaneously broadcasted its mobile TV service 'L Live' on the Lotte Card DigiRoka app, aiming to strengthen its live commerce competitiveness through platform expansion.
[Photo by Lotte Homeshopping]
This is the first attempt to broadcast ELive through a card company app, and Lotte Homeshopping plans to expand collaboration in the future by recommending customized products based on customer analysis such as gender, age, and consumption tendencies.
The simultaneous broadcast of ELive on the Lotte Card DigiRoca app took place on the 23rd. It showcased products reflecting the latest trends, such as the 'Ganni Tote Bag' and 'Timberland Trekking Shoes,' which are gaining attention as new luxury items among the MZ generation. Lotte Homeshopping explained that the number of viewers on that day was five times higher than usual.
On the afternoon of the 29th, they will sell meal tickets for 'Monde Charlotte,' Korea's first musical storytelling restaurant. Additionally, several events commemorating the simultaneous broadcast will be held until the 4th of next month. Daily new prizes such as the 'Goyard Saint Louis Bag' and 'Sony Camera' will be given away through a lottery. Benefits such as up to 20% Lotte Homeshopping points and up to 10% Lotte Card cashback will also be provided.
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Yoon Ji-hwan, head of marketing at Lotte Homeshopping, said, "As part of strengthening live commerce competitiveness, we have started simultaneous broadcasting of mobile TV ELive on the Lotte Card DigiRoca app." He added, "In the future, we will not limit ourselves to our own channels but will showcase live commerce through various platforms to acquire new customers and enhance competitiveness."
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