GS25 Hosts Cheonhajeil Godsaeng Competition... Z Generation Idea Contest

Total Prize Money Worth 10 Million Won

GS25 announced on the 25th that it will hold the "1st Cheonhajeil Godsaeng Competition" from the 26th of this month to the 25th of next month.

Poster of the 1st Cheonhajeil Gotseng Competition.
[Photo by GS Retail]

The Cheonhajeil Godsaeng Competition is a customer participation contest event designed to discover fresh ideas from Generation Z and Alpha Generation and to encourage students' creativity and innovative thinking. This contest is divided into categories for elementary school students (lower and upper grades), middle and high school students, and university students.

Participants can submit entries related to GS25 convenience stores and the Godsaeng Planning brand, including drawing fun memories and imaginative convenience store illustrations, producing promotional videos for GS25 products, and planning convenience store products and marketing. An in-depth internal review will be conducted based on creativity, popularity, concreteness, and feasibility, with results announced on the website and via individual contact on the 30th of next month.

The total prize money amounts to approximately 10 million KRW, with various benefits such as certificates, prizes, and mobile gift certificates. The grand prize winner in the university student category will receive a certificate, a scholarship of 3 million KRW, and an opportunity for a winter experiential internship at GS Retail. Additionally, those who complete the internship and apply for the GS Retail convenience store business division's open recruitment will be granted an exemption from the document screening process.

A GS Retail official stated, “We expect that the creative and innovative ideas of the Jalpa Generation students, who are current and future consumers, will bring about new changes in distribution channels,” adding, “We will focus on strengthening communication with customers, actively reflecting field opinions to secure differentiated competitiveness, and ultimately leading distribution trends.”

This content was produced with the assistance of AI translation services.