Galleria百 Opens Surgery Pop-up Store... "Transformation of Old Clothes"

Spring and Summer New Product Pre-Release

Galleria Department Store announced on the 25th that it will open a pop-up store for the domestic emerging designer brand 'Surgery' at its luxury hall until the 1st of next month.

Models are introducing surgery products at the Galleria Department Store Luxury Hall.
[Photo by Galleria]

Surgery uses a vintage remake method that creates new style products by utilizing various old clothes. Through this, the brand focuses on minimizing carbon emissions generated during the clothing production process.

At this pop-up store, the spring and summer collections and new product lines will be previewed and sold. An exclusive ball cap collaborated with Galleria will also be sold in limited quantities.

A jeans collection box will be installed inside the pop-up store, offering a 5% discount to customers who bring in old jeans. The collected jeans will be used as materials for Surgery's limited line clothing, which recycles old clothes.

A Galleria representative said, "As ESG (Environmental, Social, and Governance) activities in the fashion industry become more important, interest in brands that align with these values is also increasing," adding, "We will continue to strive to attract good brands that lead eco-friendly activities."

This content was produced with the assistance of AI translation services.