[2023 Apartment Brand Awards] Applying Innovative Design with Differentiated Design and Floor Plan Development

The Last Planned District in Dongtan 2 District, 'ePyeonhansesang Dongtan Park Honors' Supply

DL E&C, which won the ‘Power Brand’ category at this year’s Asia Economy Apartment Brand Awards, owns ‘e-Pyeonhansesang,’ Korea’s first apartment brand launched in 2000. It is recognized for leading the domestic residential culture by being the first in the industry to introduce the concept of living services, specializing in exterior design, and developing differentiated floor plans. Over the past 20 years, it has established itself as the number one brand and the strongest player in the housing market.

Perspective view of E-Pyeonhansesang Dongtan Park Honors. (Provided by DL E&C)

e-Pyeonhansesang ranks first in various domestic brand survey indicators and is a reliable brand that leads successful sales not only in the metropolitan area but also in provincial regions. It has also been recognized internationally by winning consecutive awards at globally prestigious design awards.

The secret to this positive evaluation lies in continuous innovation to improve the residential environment. Based on consumer surveys and big data analysis, e-Pyeonhansesang developed the ‘C2 House,’ a residential platform that integrates the latest technology, design, and philosophy, which is applied to newly supplied complexes. The C2 House is designed to flexibly respond to the preferences of family members and changing residential environments.

The residential complex applying e-Pyeonhansesang’s unique innovative design is ‘e-Pyeonhansesang Dongtan Park Honors,’ currently being sold in Block A56 of the Dongtan 2 New Town Development District, Sindong, Hwaseong-si, Gyeonggi Province. This complex consists of 13 buildings ranging from 2 basement floors to 12 above-ground floors, with a total of 800 households. The exclusive areas are △99㎡ with 706 households and △115㎡ with 94 households. It is geographically adjacent to a semiconductor cluster with an investment of 300 trillion KRW, and resale of pre-sale rights is allowed at the time of move-in.

e-Pyeonhansesang Dongtan Park Honors is located in the New Residential Culture Town, which is attracting attention as the last planned district of Dongtan 2 New Town. The New Residential Culture Town is the last remaining residential district among the seven special planning zones established in Dongtan 2 New Town.

Through Dongtan Sinrichun-ro adjacent to the complex, residents can conveniently access the already completed Namdongtan Lake Park, commercial facilities, and academies. It takes about 15 minutes to reach Suseo Station via Dongtan Station, where the SRT stops, and accessibility to Gangnam is expected to improve further once the GTX-A line opens. The complex, composed entirely of medium to large-sized units, applies e-Pyeonhansesang brand’s differentiated innovative design, promising an upgraded residential comfort and brand premium.

This content was produced with the assistance of AI translation services.