"This Time Busan"... Shinsegae Simon, Haribo Playground Event

Exhibition Content Filled with Interactive Elements

Shinsegae Simon announced on the 25th that it will hold the 'Haribo Playground' event at Busan Premium Outlets from the 26th of this month to July 23.

Haribo Playground content is exhibited at Paju Premium Outlets.
[Photo by Shinsegae Simon]

This event offers exhibition content embodying Haribo's brand value and philosophy, as well as interactive experiences. At Busan Premium Outlets, the theme is set as "a special space where you can feel moments of happiness like a child." Colorful Haribo characters located around the central fountain plaza and the Spanish Steps create a nostalgic and childlike atmosphere.

A 6-meter-tall giant Goldb?ren air balloon installed in the center of the fountain plaza welcomes visitors, and nearby, gummy bear sculptures representing Haribo are arranged like a kids' theme park, providing a unique visual attraction. In the middle of the stairs, hot air balloon and Goldb?ren sculptures are placed to create a photo zone where visitors can capture memories. On weekends and holidays, a pop-up store will also open, selling about 30 representative products and around 10 limited-edition goods.

Previously, the Haribo Playground was held from March 1 to the 14th of this month at Yeoju, Paju, and Siheung Premium Outlets. The three shopping centers attracted an average of about 100,000 visitors per day on holidays, showing great popularity.

A Shinsegae Simon representative said, “We recommend you to embark on a journey into the world of childhood innocence at the festival presented by Haribo at Busan Premium Outlets,” and added, “We will continue to present offline exhibition projects that create spaces with symbolic seasonal themes to deliver unique enjoyment.”

This content was produced with the assistance of AI translation services.