Seoul Milk's 'Biyotteu' Surpasses 700 Million Units Sold
Seoul Milk Cooperative announced on the 24th that its domestic first topping yogurt ‘Biyotte’ has surpassed a cumulative sales volume of 700 million units.
Seoul Milk broke the common belief that cereal must be eaten with milk by launching the country’s first topping yogurt Biyotte in 2004. Since then, it has gained steady popularity among consumers and has now exceeded 700 million units in cumulative sales.
Biyotte introduced a package design featuring a rectangular container divided into two sections: one side contains smooth plain yogurt made from Seoul Milk’s domestically sourced raw milk, and the other side holds the toppings. The container is bent to mix the two before eating. Biyotte transformed yogurt, once considered a simple snack, into a convenient meal replacement that satisfies both taste and nutrition, allowing busy modern people to enjoy a quick meal anytime and anywhere without restrictions of time or place.
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Additionally, Biyotte pioneered a new market for topping yogurt, expanding consumer choices and reflecting dairy consumption trends. Based on continuous product development, the lineup has been expanded. Currently, it is offered in six diverse flavors including ‘Chocoring’, ‘Crunchball’, ‘Cookie & Cream’, ‘Chocopop’, ‘Biyotte Link’ which combines two popular chocolate toppings in an optimal mixing ratio, and ‘Oh! Granola’ which contains superfood grains all in one.
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