Shinsegae Food Holds 'No Brand Burger Day' with SSG Landers

June 2-4 Various Events at SSG Landers Field
New Yellow Edition Uniform Release

Shinsegae Food announced on the 24th that it will hold ‘No Brand Burger Day (NBB DAY)’ for three days from June 2 to 4 at Incheon SSG Landers Field in collaboration with the SSG Landers baseball team.

At this NBB DAY, the new Yellow Edition uniform of the SSG Landers will be unveiled first. The Yellow Edition uniform from last year, which featured the yellow color symbolizing No Brand Burger and the NBB Signature Burger, the representative menu, as design elements, has been updated with an emblem commemorating the KBO League’s overall championship and the spaceship symbolizing SSG. Additionally, a baseball cap combining the yellow of No Brand Burger and the red of SSG Landers will be released. During the NBB DAY period, Shinsegae Food plans to provide customers who visit the stadium wearing the Yellow Edition uniform released last year or this year with a free exchange coupon for the NBB Chipotle Hot Chicken Combo, allowing them to enjoy No Brand Burger while watching the baseball game.

Various events will also be held inside and outside Incheon SSG Landers Field during the NBB DAY period. At the outdoor plaza on the first base side, a No Brand Burger information booth will be set up in collaboration with the Green Umbrella Children’s Foundation, distributing eco-friendly cheering towels and fans featuring the character ‘Burger Burger.’ Next to the information booth, an NBB Strike event will be held for teenagers, offering generous prizes such as NBB Signature Set coupons, eco-friendly plogging kits, stationery sets, and brand cola and cider.

Inside the stadium, various inning break events will take place along with the operation of the NBB Home Run Zone, where Yellow Edition uniforms, caps, and No Brand Burger menu exchange coupons will be abundantly given away. Especially on the first day of NBB DAY, June 2, after the game ends, an NBB Friday Party with DJ NEO will be held at the first base cheering section, and on the second day, June 3, an NBB fireworks show will be conducted, offering baseball fans visiting SSG Landers Field a unique experience.

In addition, 140 customers selected through the official No Brand Burger SNS and dedicated app, as well as brand cola and cider NFT holders, and 200 brand partners operating No Brand Burger franchises will be invited to enhance brand loyalty and promote mutual growth. Furthermore, about 200 socially disadvantaged children in the Incheon area and players from middle school baseball teams in Incheon, who are sponsored by No Brand Burger, will be invited to Incheon SSG Landers Field, where they will be gifted Yellow Edition uniforms and No Brand Burgers, demonstrating a commitment to social contribution activities.

This content was produced with the assistance of AI translation services.