bhc Chicken Opens Second Store in Malaysia... Expanding Southeast Asia Presence

bhc Chicken has officially begun expanding its presence in the Southeast Asian market by opening its second store in Malaysia.

bhc Chicken's second store in Malaysia, 'Kota Damansara Branch'.
Photo by bhc Chicken

bhc Chicken announced on the 23rd that it opened its second store in Malaysia, the 'Kota Damansara Branch,' on the 1st (local time).

The Kota Damansara Branch is located in Kota Damansara, a representative area of Petaling Jaya, a new town southwest of Kuala Lumpur, the capital of Malaysia. This area is densely packed with convenience facilities such as large shopping malls, hotels, and sports complexes, attracting a diverse flow of locals of various age groups as well as tourists and visitors from outside.

The store is approximately 109m2 (33 pyeong) in size and is a delivery and takeout-only location, fitting the delivery culture established in Malaysia, similar to Korea. The main colors used are yellow and white, expressing a positive and bright feeling, and comfortable wooden materials were used to create both indoor and outdoor waiting areas.

In addition to bhc Chicken’s signature menu, customers can also enjoy special local-only items such as the ‘bhc Mukbang Menu,’ inspired by the ‘Mukbang’ trend that started in Korea and has been followed by YouTubers worldwide. Moving forward, bhc plans to introduce specialized menus by closely monitoring local customer responses in real time.

A bhc Group official stated, “Based on the stable operation of the first store in Malaysia, the opening of the second store was smoothly achieved. We will strive to firmly establish bhc Chicken in Malaysia and use it as a driving force for our overseas market expansion.”

This content was produced with the assistance of AI translation services.