CU Launches Kimchi Fried Rice at 1,900 Won... Increased Quantity, Lower Price

First Bundle Product Operation... 3-Pack for 4,900 Won

CU announced on the 23rd that it will launch kimchi fried rice as the second frozen product in the Deuktem series, priced at 1,900 won.

CU is introducing the model Kimchi Bokkeumbap Deuktem.
[Photo by BGF Retail]

The Kimchi Fried Rice Deuktem features a savory flavor enhanced with Namdo-style seasoned kimchi and emphasizes a crispy texture. It weighs 250g, the largest among frozen fried rice products currently operated by CU. Focusing on cost-effectiveness (performance relative to price), a pouch package was applied to reduce the price to less than half of existing products. For the first time in the Deuktem series, it is also offered as a bundle product. The 3-pack set is priced at 4,900 won, making the price per unit about 14% cheaper at 1,630 won compared to purchasing individually.

CU has been consistently releasing products in the Deuktem series, receiving positive responses from customers. The Egg Deuktem and Hot Bar Deuktem, launched early last year, have maintained the number one sales position in their respective categories, and the Pizza Deuktem, released last month, ranked first in frozen convenience foods this month.

A BGF Retail official stated, “In an era of high prices, the Deuktem series, which offers high cost-effectiveness especially for budget-conscious shoppers, has gained great popularity, leading us to expand the lineup with frozen fried rice that maximizes price competitiveness. We will continue to expand the Deuktem series lineup across various categories and increase the range of products that enhance customer benefits.”

This content was produced with the assistance of AI translation services.