"In the Middle of Summer, But Padding..." Shinsegae Department Store's Winter Padding Sells Like Hotcakes

'Outdoor Off-Season' Sales Growth Rate 221.2%
Running Until June

Shinsegae Department Store announced on the 23rd that the 'Outdoor Off-Season' event held on SSG.com recorded a sales growth rate of 221.2%.

Shinsegae Department Store Centum City Mall Black Yak Store Exterior [Photo by Shinsegae Department Store]

The Outdoor Off-Season event is an opportunity to purchase popular outdoor brand products such as K2, Nepa, and Kolon Sport at discounts of up to 70%. The event, which has been available on SSG.com since the 1st, recorded a sales growth rate of 221.2% as of the 21st. Shinsegae Department Store attributes the sales increase to the rise of 'Cherry consumers' who pursue practical spending.

The Outdoor Off-Season event will continue until June. Until the 28th, customers purchasing winter padding will receive an additional 10% discount coupon, and during the 'Sports SSG Sale' held in June, popular brands among the MZ generation (Millennials + Generation Z) such as The North Face and Discovery will be sold at discounted prices. The Sports SSG Sale is the largest sports category event in the first half of the year, offering participating customers up to 12% additional coupons and card billing discounts.

This content was produced with the assistance of AI translation services.