Lotte Super Expands Stores Offering Best Value 'Kkeutjang Products'

Including 25 Stores, Continuous Expansion

Lotte Super announced on the 23rd that it will strengthen its competitiveness by expanding stores operating the cost-effective product line called 'Kkeutjang Products.'

'Kkeutjang Products' are exclusive Lotte Super planned products selected based on annual sales data, offering food items with high customer demand at the lowest prices in the industry throughout the year. This project aims to reduce the food purchasing burden for customers during high inflation periods, targeting mainly customers living within a 500m radius of the stores.

Customers are purchasing clearance items at Lotte Super Eonnam Branch.
[Photo by Lotte Super]

Lotte Super currently operates a total of 25 stores, including the Lotte Super Eonnam branch, as Kkeutjang Product operation stores. The company plans to continue remodeling more stores in the future.

On this occasion, Lotte Super systematized the selection process for Kkeutjang Products. First, top-selling vegetable and livestock items are extracted annually to select products suitable for continuous Kkeutjang Product operation. Each product team MD (Merchandiser) visits auction sites and production areas directly to secure appropriate sales volumes. Then, the secured products are stocked in some stores for customer testing, and products without issues are introduced as Kkeutjang Products in all stores.

A Lotte Super official said, "The Eonnam branch is a store that implemented a new store format based on lowest-price products and new brand products. We organized the store overall to allow customers to easily purchase fresh and affordable products by leveraging the strengths of a supermarket, and we plan to increase such stores. We ask for your continued interest in Lotte Super."

This content was produced with the assistance of AI translation services.