Pohang International Fireworks Festival & Nation's Largest Consumer Promotion Festival to be Held!

Pohang Sports Complex Manindang to Host Korea Together Festival from 26th to 28th

Events Include Small Business Consultations, On-site Live Commerce, and Experience Programs

Pohang City is hosting the ‘2023 Korea Together Festival,’ the largest promotional event in the country, to revitalize the domestic economy.

Companion Festival Poster.

The ‘2023 Korea Together Festival’ will be held both online and offline during the Pohang International Fireworks Festival from May 26 to 28.

This large-scale promotional event, carried out in collaboration with the Ministry of SMEs and Startups, is being launched for the first time this year to promote excellent local products to tourists nationwide, open new sales channels for small business owners and SMEs, and stimulate domestic consumption.

The event will see participation from companies aiming to secure customer contact points through product and service promotion, with around 200 companies and organizations expected to join during the festival to strengthen the event’s substance.

The offline promotional fair will take place from the 26th to the 28th at Manindang inside the Pohang Sports Complex. The products on sale will cover a wide range including cafes and bakeries, camping and leisure, convenience foods and well-foods, fashion and accessories, living, kitchen and household goods, beauty and cosmetics, electronics, and Pohang specialty products.

Upon entering Manindang, visitors will be tempted by over 60 varieties of delicious foods such as fragrant beverages and bakery items like coffee, flower tea, and madeleines, as well as sundae (Korean blood sausage), jokbal (pig’s trotters), oranda (Korean sugar candy), and jjondeugi (traditional Korean snack).

Shops selling charming items such as linen accessories, keyrings, magnets, and bead accessories will also delight the eyes.

Travel and leisure products, including yacht experience tickets, camping gear, and domestic and international travel packages, will be available, attracting tourists who prefer outdoor activities.

Twenty-five companies that collaborated with the Ministry of SMEs and Startups for the Together Festival will also participate, selling excellent products from across the country. Various events such as experience programs, roulette games, and gift giveaways will add to the festivities.

A consulting corner for small business owners is also set up. Related organizations such as the Small Enterprise and Market Service, Gyeongbuk Credit Guarantee Foundation, Gyeongbuk Economic Promotion Agency, and the Federation of Small Businesses will gather in one place to promote support projects for small business owners and provide consultation services.

Additionally, Pohang City will hold a live commerce special exhibition during the Together Festival. This live commerce event will run both studio live commerce and on-site live commerce so that consumers can experience the vibrant atmosphere of the festival firsthand.

From May 19 to 25, a live commerce event selling excellent Pohang products will be held at TMON Orange Studio in Pohang Central Shopping District to promote the festival in advance and boost actual sales of local products. Following that, from May 26 to 28, live commerce will take place inside Manindang, where the ‘2023 Korea Together Festival’ is held.

A total of 15 companies will participate in this live commerce special exhibition, offering various local products such as handmade jams, mulhoe (cold raw fish soup), nakgopsae (spicy octopus and tripe stew), and caravan tickets at discounts of up to 40% off the regular price.

Mayor Lee Kang-deok said, “I hope this festival will be an opportunity to revitalize local consumption as COVID-19 quarantine measures are eased. I ask for great interest in the Together Festival where tourists and citizens can experience excellent local products, and I hope everyone makes wonderful memories at the International Fireworks Festival.”

This content was produced with the assistance of AI translation services.