LG Uplus Spoki Surpasses 15 Million Users in Just 7 Months Since Launch

LG Uplus announced on the 22nd that its integrated sports community platform Spoky surpassed 15 million cumulative users just seven months after its launch.

Spoky is a service that provides the latest news and popular YouTube and broadcast videos from various domestic and international leagues across sports such as baseball, soccer, basketball, and volleyball. All content also supports the ‘Spoky Talk’ feature, allowing users to communicate with each other through comments.

As of May 18, Spoky recorded a cumulative user count of 15.72 million seven months after its launch. The monthly active users (MAU) in April reached 4.15 million, and on April 26, it recorded a daily peak of 540,000 visitors.

LG Uplus explained that the increase in users was mainly due to innovating the sports culture experience for sports customers in line with the opening of the Korea Baseball Organization (KBO) season.

First, when users set their favorite teams, Spoky notifies them of the start and the win/loss results of games involving those teams, allowing users to check game results via notifications without having to search themselves. Users can watch live broadcasts in real time without signing up or logging in, and there are no ads interrupting the viewing experience.

Spoky also operates team-specific pages where users can cheer for particular teams. As of May 19, the most popular team was the LG Twins, with about 5,700 users registered as supporters. They were followed by the Lotte Giants (about 4,200 users) and the Kia Tigers (about 4,100 users). The team with the most active fan support was the Lotte Giants, recording 24,000 cumulative Spoky Talk comments. The LG Twins (21,000 comments) and Kia Tigers (20,000 comments) followed.

To further enhance convenience, Spoky introduced a new ‘View Other Stadiums at a Glance’ feature starting May 18. Unlike other sports services that only provide scores of games happening in other stadiums while watching a specific game, Spoky delivers not only scores but also base runner information and out count details.

LG Uplus plans to continue expanding partnership marketing activities with various KBO teams to organize events for fans with high loyalty to specific teams. In addition to baseball, it will produce original content for various sports to expand viewing options and innovate the service experience by providing enjoyable ways for fans to interact before and after games, beyond just watching the matches.

This content was produced with the assistance of AI translation services.