Fresh Cream Bread Competition Enters... Homeplus Sells 6 Pieces Every Minute Like Hotcakes

Fresh Cream Bomb Red Bean Bread, 30,000 Units Sold in 7 Days
Ichunsam Ramen, 5 Million Units in 4 Months Popularity... Strengthening PB

Homeplus announced on the 21st that its 'Fresh Cream Bomb Red Bean Bread,' made by its in-house bakery Montblancje, has surpassed cumulative sales of 30,000 units just seven days after its launch on the 11th, continuing its sold-out streak. That means six pieces are sold every minute. At some stores, an 'open run' phenomenon is occurring, where customers line up from the store opening until the bread is available.

On the 21st, a model is showcasing the 'Fresh Cream Bomb Red Bean Bread' at Homeplus Montblanc Bakery.
[Photo by Homeplus].

Fresh cream bread has recently become a new dessert trend among consumers, fueled by the popularity of the 'half-cut shot' (photos showing bread cut in half) on convenience store shelves and other retail channels. Homeplus’s Fresh Cream Bomb Red Bean Bread is characterized by having about twice the total weight and about three times the red bean paste weight compared to competitors, all offered at a reasonable price of 2,800 won. Using fresh cream made from a self-developed recipe enhances the rich and savory flavor, and despite the increased total weight, nearly half of it is filled with red bean paste, which is cited as a key factor in its popularity.

At the end of last year, Homeplus also led the value-for-money trend with the exclusive release of 'Ichunsam Ramen.' The product name means 'This is real chunjang 39.6%,' and with a competitive price of 500 won per pack, it has received strong customer response, selling approximately 5 million units over about four months since its launch.

Homeplus stated, "In response to the high inflation trend, we are carrying out the 'Proud Project' to reduce price burdens and maximize taste through a product lineup that broadens consumer choices."

This content was produced with the assistance of AI translation services.