LGU+ 'Why Not Crew' Promotes Hidden Tourist Attractions in Jinju City

LG Uplus announced on the 19th that it has signed a business agreement with Jinju City Hall in Gyeongsangnam-do to revitalize local tourism.

To innovate customer experience, LG Uplus has partnered with SBS Mobidic, which has 1.35 million YouTube subscribers, to co-produce the entertainment show "Why Not Crew" Season 2, which has been airing on YouTube since this month. In Season 2, hidden tourist spots that appeal to the MZ generation are introduced across various regions nationwide, including Gwangju, Jinju, Daejeon, and Jeju Island. Through this business agreement, LG Uplus and Jinju City plan to showcase Jinju’s hidden hot spots in Why Not Crew Season 2 and develop new tourism products.

At the agreement ceremony held at Jinju City Hall, LG Uplus officials including Kim Darim, Marketing Strategy Manager (from left), Kim Kyungmin, Eastern Corporate Sales Manager, and Choi Taekjin, Head of Corporate Division, along with Jinju City Hall officials including Deputy Mayor Shin Jongwoo, are posing for a commemorative photo.
[Photo by LG Uplus]

Previously, the Gwangju episode of Why Not Crew Season 2 introduced hidden gems throughout Gwangju, such as the distinctive cafes and restaurants clustered in Dongmyeong-dong Cafe Street and the Biennale Exhibition Hall, a core cultural and artistic tourism resource. In Jinju, the country’s first sleep bus camping is featured. Sleep bus camping is a product that converts a bus into a "moving hotel," allowing tourists to comfortably explore various destinations. To commemorate the airing of Season 2, LG Uplus has partnered with Hana Tour to launch the "Why Not Crew Catch-up Travel Package" starting in May, offering various events with abundant prizes such as monthly travel packages and Jeju Island accommodation vouchers. For its own brand U+ customers, LG Uplus plans to provide Hana Tour mileage benefits worth 20,000 points on May 20 and June 20. More detailed information can be found on the U+ website.

Additionally, viewers can experience the spectacular views of Jinju Fortress, the site of the Jinju Battle, one of the three major battles of the Imjin War, as well as the true charm of Jinju as a city specialized in night tourism, featuring diverse attractions such as Jinju Central Market’s Olbam Night Market and Biddan-gil Youth Mall. The combination of Uplus’s popular character "Muneo" and Jinju City’s otter character "Hamo," boasting 15,000 followers, adds fun to the content.

In particular, the Jinju episode will continue to consistently deliver ESG (Environmental, Social, and Governance) messages by showcasing environmentally friendly practices, following the example set in the Gwangju episode. For instance, the cast will use tumblers and reusable containers brought from home instead of disposable products throughout the trip, promoting the "Yongginae Project." They will also film a short-form video of the "ESG Wannabe Challenge," where they dance comically with reusable containers, and release it on social media. Viewers who participate in the challenge will have a chance to win generous prizes through a lottery.

Why Not Crew Season 2 can be watched every Friday at 5 p.m. until the end of June on LG Uplus’s official YouTube channel, IPTV "U+tv," mobile app "U+mobiletv," and SBS Mobidic channel. The Gwangju episodes aired on the 12th and 19th of this month, Jinju episodes are scheduled for the 26th of this month and June 2, Daejeon episodes on July 9 and 16, and Jeju episodes on July 23 and 30.

Accordingly, both parties held a business agreement ceremony at Jinju City Hall on the 18th, attended by key figures including Jinju Deputy Mayor Shin Jong-woo and LG Uplus Enterprise Division Head (Vice President) Choi Taek-jin.

Choi Taek-jin, Head of LG Uplus Enterprise Division, said, “Through this agreement between LG Uplus and Jinju City, we hope many MZ generation individuals will have the opportunity to discover the charm of the tourist city Jinju,” adding, “LG Uplus will contribute to the development of Jinju as a tourist city by leveraging strengths such as cooperation with small business owners and communication technologies like smart mobility.”

This content was produced with the assistance of AI translation services.