"What Are the Popular Convenience Store Lunch Menus?"... Top-Selling Dosirak and Best-Selling Gimbap

Lunchbox sales account for 29.6%
Kimbap sales account for 31.4%
"Demand for affordable kimbap seems to rise due to price burden"

CU announced on the 18th that, after analyzing sales trends during lunchtime this year, dosirak and gimbap ranked first in sales amount and sales volume, respectively.

A customer is looking at gimbap sold at CU.
[Photo by BGF Retail]

CU analyzed the sales and sales volume proportions by category of convenience foods during lunchtime (11 AM to 1 PM) from January 1 to May 16 this year. The results showed that dosirak ranked first in sales amount (29.6%), while gimbap recorded the highest sales volume (31.4%).

In terms of detailed product sales amount, dosirak was followed by gimbap (23.6%), samgak gimbap (triangle kimbap) (21.6%), salad (13.3%), sandwich (9.8%), and hamburger (2.1%). For sales volume, gimbap was followed by samgak gimbap (28.1%), dosirak (23.3%), sandwich (10.3%), salad (4.9%), and hamburger (2.0%).

CU analyzes that due to the burden of rising prices, consumers are increasingly seeking gimbap, which is cheaper than dosirak. In fact, when analyzing sales by location, excluding residential areas which account for more than half of the total, dosirak had the highest proportion in office areas with many office workers at 27.0%, while gimbap had the highest proportion in university areas with many students who tend to have lighter budgets, at 25.9%.

A BGF Retail official said, "With the rise in dining-out prices, demand for convenience store ready-to-eat foods has generally increased, and it is noticeable that sales of gimbap have risen alongside dosirak recently." He added, "CU will continue to closely monitor customer consumption trends and introduce high-quality products that can satisfy diverse needs."

This content was produced with the assistance of AI translation services.