Gwangju TP, Recruiting Companies to Participate in Joint Brand GL

Gwangju Technopark announced on the 17th that it is recruiting companies to participate in the joint brand GIEL.

This recruitment targets small and medium-sized enterprises producing home appliances, electrical, and electronic products in the region.

Based on documents, financial soundness, employment status, and intellectual property holdings will be evaluated, and through company presentations, product competitiveness, marketing performance and capabilities, and expected effects will be considered to finally select around five new user companies.

Detailed information and application methods can be found on the Gwangju Technopark website under Information Plaza - Support Project Announcements and on the Gwangju Joint Brand website.

The joint brand GIEL is a project initiated by Gwangju Metropolitan City since 2016 to enhance the brand awareness of local companies and support product sales and marketing.

Selected companies can use the Gwangju joint brand and receive various support such as ▲customized marketing ▲product promotion ▲participation in domestic and international exhibitions ▲support for export consultation meetings ▲participation in live commerce and discount sales events.

Currently, the joint brand consists of 45 lifestyle products produced by local companies, including air purifiers, ice makers, and sterilization dryers. Last year, the joint brand recorded sales of 931 billion KRW and exports of 50 million USD, driving the growth of local companies.

Last year, through participation in global exhibitions such as the IFA Germany Fair and the US CES Electronics Fair, local company Ventek Frontier Co., Ltd. successfully secured a 10 million USD export contract and investment attraction.

This content was produced with the assistance of AI translation services.