Zigzag "Daily Active Users Up 30% Compared to Last Week"

New Subscribers Up 43% · First-Time Buyers Up 51%

Kakao Style's style commerce platform 'Zigzag' announced on the 17th that its daily active users (DAU) increased by about 30% compared to the previous week on the 16th.

The DAU exceeded 1.1 million the day before. New user registrations increased by 43% compared to the previous week, and app installations rose by 26%. New registrations and app installations led to purchases, with the number of first-time buyers on Zigzag surging by 51% during the same period.

Total transaction volume increased by 28%. Transactions at SOHO shopping malls rose by 30%, and brand fashion by 23%. Purchases of 'Jikjin Delivery,' which allows customers to receive summer clothes on the same day or the next day, also continued to grow. During the same period, transaction volume for shopping mall products within Jikjin Delivery increased by 46%, and brand fashion transactions rose by 30%.

Zigzag, which launched its '2023 Brand Campaign' with singer Baek Yerin, YouTuber Wonji, model Bae Yujin, actress Shin Ye-eun, YouTuber Haejju, and group IVE's Liz, plans to continue its upward trend by sequentially releasing brand videos. Until June 4, every Monday at 12 PM, it will offer up to 60% discounts on celebrity-worn products, up to 80% exclusive Zigzag special prices, and up to 80% weekly special prices by category.

This content was produced with the assistance of AI translation services.