Kyowon Red Pen Collaborates with Dr. Oh Eun-young on Educational Projects

Jang Dong-ha, Head of Planning and Coordination Office at Kyowon Group, Dr. Oh Eun-young, and Yoo Jung-hwan, CEO of Oh Eun Life Science (from left), are posing for a commemorative photo after signing a business agreement on the 15th.

(From left: Jang Dong-ha, Head of Planning and Coordination Office at Kyowon Group; Dr. Oh Eun-young; Yoo Jung-hwan, CEO of Oh Eun Life Science)

Kyowon Red Pen announced on the 16th that it has signed a memorandum of understanding (MOU) with Oh Eun Life Science for educational content planning and other collaborative efforts.

Oh Eun Life Science is a company that realizes Dr. Oh Eun-young's philosophy regarding children, parents, and people through content planning and development, book publishing, lectures, and cosmetics.

Through this agreement, both companies plan to actively cooperate focusing on extending Dr. Oh Eun-young as the representative model of Red Pen, developing assessments for children aged 4 to 7, and planning age-specific play content. They aim to continue sustainable collaboration by combining Kyowon Red Pen's educational content and marketing capabilities with Dr. Oh Eun-young's expertise in child education.

Since last year, Kyowon Red Pen has been working with Dr. Oh Eun-young to provide optimal educational content tailored to children and proper child-rearing methods. The emotional picture book for young children, "OH! MY Emotional Picture Book," developed and launched with Dr. Oh Eun-young in November last year, sold 30,000 sets within four months of release, gaining popularity. Additionally, the "1% Dream Mentoring" lecture introducing proper child guidance and parenting methods to parents received great response.

A representative from Kyowon Red Pen stated, "We decided to collaborate because Oh Eun Life Science's corporate values, centered on children and parents, align with Kyowon Red Pen's brand values. Through close cooperation with Dr. Oh Eun-young, a psychiatrist who has become a mentor to the entire nation from early childhood to adulthood, we expect to create opportunities to provide new educational services and generate significant synergy in acquiring new customer segments."

This content was produced with the assistance of AI translation services.